UAE Sender ID Registration Requirements

Country Summary


Country nameUnited Arab Emirates
ISO codeAE
RegionMiddle East & Africa
Mobile country code (MCC)424
Dialing code971
Registration RequiredYes
Alphanumeric supportedYes
Shortcode | Longcode supportedNo
Number portabilityNo

If the client has a local Trade License in the UAE, they can register their sender IDs over the local connection in the UAE per TDRA regulations. Otherwise, they can register the sender name over international connections.

To Activate a new Sender ID in the UAE locally, kindly share the below requirements in an email to [email protected].

The client has to go through the below two phases:

  1. Portal Activation

The client has to activate either the CMS portal (Etisalat portal) or the ESP portal (Du portal) by providing the below requirements:

  1. Local trade license in UAE (One month at least validity period)
  2. Forms for the portal activation
  • CMS Portal (Etisalat Portal)

CMS (Etisalat) Portal form

CMS (Etisalat) Portal manual

  • ESP Portal (Du portal)

ESP (Du) Portal and Sender form

ESP (Du) Portal manual

  1. Original copies of the Authorized person's Emirates ID, Passport, and Visa (Authorized Person on the NOC)
  2. Establishment Card or POA/LOA (If the signatory on the NOC letter is different from the owner on the trade license or if more than one partner is mentioned in the trade license)
Information

Notes

UAE - Du: Form B needs to be signed either digitally (verifiable with certificate) or physically scanned directly to PDF in color. Here, the best way will be to get the customer to digitally sign the document – UAE Pass being free and most convenient.
Doctored form B with images pasted and converted to PDF will be rejected as communicated by Du.]
  1. Sender Activation

Once, the ESP/ CMS portal is ready, we proceed with phase 2 which is the sender activation.

  1. The client has to request the sender name in the portal.
  2. When SID is approved, a unique (Blockchain ID) will be assigned to the sender name. Please fill out the Etisalat and Du NOC letters with the required information to proceed further.

Du - Client to Unifonic

Etisalat - Client to Unifoni

  1. Update the Du form with Entity ID in case the ESP portal is the one activated.
  2. Provide us with the BlockChain ID assigned for the sender name.
Information

Notes

  1. Promotional sender IDs must start with AD-
  2. Sender name must be from 3 - 11 characters as maximum for both transactional and promotional SIDs.
  3. URLs in the message content must first be allowlisted. Sending messages with URLs without whitelisting them, may result in delivery failure. Only approved URLs are permitted for each account. Additionally, common public short URL domains such as bit.ly and cutt.ly, etc. will be universally blocked for all users.
  4. For all medical-related sender IDs, we need approval from the UAE Health authorities.
  5. All Real Estate companies, require RERA (Real Estate Regulatory Agency شهادة تسجيل مكتب عقاري) approval documents to register sender IDs.
  6. Visa is not mandatory for GCC citizens.

If the client doesn’t have a local trade license in the UAE, they can register the sender name over international connections:

  1. To Activate a new Sender ID in UAE internationally, kindly share the below requirements in an email to [email protected]
  2. Provide the below requirements:
  • Valid trade license or Commercial Registration (translated to English | English copy).
  • NOC

International UAE Du

International UAE Etisalat

  • Passport and ID of the signatory.
  • POA/LOA (If the signatory on the NOC letter is different from the owner on the trade license or if more than one partner is mentioned in the trade license).
Information

Note

  1. Only Transactional SIDs are supported. Promotional traffic is not allowed internationally.

  2. Sender ID charges towards UAE International are applicable starting from 1st Dec 2024.

    Here are the details of the new fee structure:

    ·       Monthly Recurring Charge (MRC): US$80 per International Sender ID per month

    (The price will apply to all Existing and new international Sender IDs)

    ·       One-Time Charge (OTC): US$160 per International Sender ID

    (For all new International Sender IDs registered after the Effective Date)

    Consider the following regarding the new charging rule:

    • There is no validity period, if the payment was not made then the sender id will be deactivated immediately.

    • Once the sender ID is disabled, if you require the same sender ID in the future, it will be reactivated at the operator level with updated NOC documents. The applicable charges will also apply to the same sender ID.

    • Note that as per our internal policies, we used to register the Sender name at least over two routes, and if the client wants to keep the backup plan for their Senders, they must pay the fees for each provider (route) separately. 
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