Quality-based Rate Limits
In this section, you will be acquainted with what the quality rating shows and how messages have been received by your customers in a rolling window of the past 24 hours.
There are three different states:
Color | Messaging Qualité |
---|---|
Green | high |
Yellow | medium |
Red | poor |
The quality-based rate limit tier affects:
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How many customers your business can send messages to on a daily basis (new conversations + existing conversations).
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Its limits do not limit the number of messages your business can send, just the number of customers you are trying to message.
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It also does not apply to messages sent in response to a user-initiated message within a 24-hour period.
Tier 1 | Allows your business to send messages to 1K unique customers in a rolling 24-hour period. |
Tier 2 | Allows your business to send messages to 10K unique customers in a rolling 24-hour period. |
Tier 3 | Allows your business to send messages to 100K unique customers in a rolling 24-hour period. |
Note
A business starts in Tier 1 when it registers its phone number.
The business will be upgraded to the next tier if:
- Its quality rating is not in the Red state, AND
- It messages 2X the number of customers of its current limit in a maximum window of 7 days.
As soon as the business reaches its 2X number, it will be moved to the next tier. Since there is a limit of X number of customers per day, the earliest the upgrade can occur is after 2 days.
Warning
The business will be downgraded to a lower tier when the quality rating falls to a Red state and continues to remain so for 7 consecutive days.
It is possible that the business will be suspended; i.e. Blocked if it continues to remain in Tier 1 and the quality rating remains in the Red state for an extended period of time.
To maintain high quality:
- Only send messages to customers who have opted in to receive messages from your business.
- Do not send messages on behalf of any other business.
- Make the messages personalized and relevant to customers.
- Avoid sending customers too many messages a day.
Updated about 2 years ago