Opt-in Requirements

In this section, you will be acquainted with what you need to send template messages.

• Business needs to get OPT-IN from their customers.
• A user must first consent to receive messages in WhatsApp by opting into them via any third-party channel.
  This can be any channel your business uses to communicate with people today — your website, mobile app, missed call, IVR, email, SMS, retail location, contact centre, etc.

Businesses must follow the below requirements when obtaining opt-in:

• The opt-in must be explicit; i.e. triggered by a user action, such as entering a phone number or ticking a checkbox to indicate consent.

• Clear opt-in messaging so that a user knows what types of messaging the person is signing up for.

• Opt-ins must be maintained by the business and should be produced in the event that WhatsApp requests for this information.

• A customer initiating a conversation on WhatsApp cannot be considered an opt-in unless the business asks them explicitly and take their consent.

We strongly recommend that businesses continue to optimize for the user experience when designing opt-in flows.