Opt-in Requirements

In this section, you will be acquainted with what you need to send template messages.

  • Business needs to get OPT-IN from their customers.
  • A user must first consent to receive messages in WhatsApp by opting into them via any third-party channel.
    This can be any channel your business uses to communicate with people today — your website, mobile app, missed call, IVR, email, SMS, retail location, contact centre, etc.

Businesses must follow the below requirements when obtaining opt-in:

  • The opt-in must be explicit; i.e. triggered by a user action, such as entering a phone number or ticking a checkbox to indicate consent.

  • Clear opt-in messaging so that a user knows what types of messaging the person is signing up for.

  • Opt-ins must be maintained by the business and should be produced in the event that WhatsApp requests for this information.

  • A customer initiating a conversation on WhatsApp cannot be considered an opt-in unless the business asks them explicitly and take their consent.

We strongly recommend that businesses continue to optimize for the user experience when designing opt-in flows.