The Official Business Account

In this section, you will be acquainted with the Official Business Account and how the Business name and phone number appear.

NameDescriptionHow the Business appears to customers
Business AccountAny account that is using the WhatsApp Business API is by default a Business Account.The name of the business will not be visible if the customer hasn't added the business to their address book; instead the Business phone number will be visible. In addition, if the business sends a template notification which contains a link, then links will not be clickable. Once the customer adds the business to their address book or replies on the WhatsApp chat, the links become clickable.

We recommend that the first notification sent to users instruct them to save the number in their address book.
Official Business AccountWhatsApp has verified that an authentic brand owns this account.An Official Business Account has a green checkmark badge in its profile and next to the header in the chat thread. The name of the business is visible even if the customer hasn't added the business to their address book.
However, if the customer has saved the business to their address book, then the Address Book Name takes precedence over the verified Name of the Business.



WhatsApp decides whether to grant the Official Business Account status and the decision cannot be contested.