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Best Practices

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In this section, you will get acquainted with the best practices for business WhatsApp messages covering the following points

  • Quality Rating
  • Messaging Limits
  • Increasing Messaging Limits

Quality Rating

The quality rating is based on how messages have been received by recipients in recent days. It is determined by a combination of quality signals from conversations between businesses and users.
For example, it may include the user's feedback signals like blocks, reports, and the reasons users provide when they block a business.

See About WhatsApp Business Account Message Quality Rating for information.

Messaging Limits

Messaging limits determine how many unique users your business can send messages to on a daily basis.

This includes new conversations as well as existing conversations with users.

The messaging limit does NOT limit the number of messages your business can send, just the number of users you are trying to message.

It also does NOT apply to messages sent in response to a user-initiated message within a 24-hour period.

  • Limited Access Tier: Allows your business to send messages to 50 unique customers in a rolling 24-hour period.
  • Tier 1: Allows your business to send messages to 1K unique customers in a rolling 24-hour period.
  • Tier 2: Allows your business to send messages to 10K unique customers in a rolling 24-hour period.
  • Tier 3: Allows your business to send messages to 100K unique customers in a rolling 24-hour period.

Increasing Messaging Limits

You are automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users.

Upgrades

A business’s phone number is upgraded to the next tier if:

  • Its quality rating is not low, and
  • The cumulative amount of users it sends notifications to adds up to twice its current messaging limit within a 7-day period.

Once the business reaches this threshold, it is moved to the next tier. The minimum amount of time that this upgrade can occur is after 48 hours, when the business is sending messages up to their current limit every day.

Flagged Status

If a business has a Flagged status, it cannot upgrade tiers. After a business is Flagged, it must return to the Connected status and then restart the process to upgrade to the next tier.

Before Deploying a New Number

Messaging limits determine how many unique users your business can send messages to, on a daily basis, and it takes at least 5 days for the new number to reach the last tier.

You should always analyze phone number quality before sending notifications to twice the current tier reach, so you guarantee you can move to the next tier in a healthy way. This is an opportunity for businesses to test with a smaller database to see how customers see this new communication channel you are creating.

Updated almost 2 years ago