Analytics and Reports
With campaign analytics, get a campaign overview and detailed granular reporting instantly after the campaign launch.
On the campaigns list page, click the View icon (symbolized with an eye) to reach the campaign's details page.
There you can see the details of the campaign including statistics and performance reports.
For further analytics, you can filter the reports by status, and also you can download the reports as an Excel file.
NOTE
All the statuses and counts shown in the below reports are not final. The message statuses will change dynamically as we receive updates from the channel
Campaign info panel
This section provides basic details of the campaign.
Below are different campaign statuses explained
Campaign Status | Description |
---|---|
Completed | The campaign is executed. Note: updating message statuses continue after campaign completion also |
Paused | The campaign is paused by the system due to a specific error code (which will be specified on the UI) |
Rejected | The campaign is rejected by the admin |
Canceled | The campaign is canceled by the system |
Failed | The campaign failed to execute because of internal reasons |
Overview
This overview report provides you with the below details
- the breakdown of the message counts by message status
- The summary of the quick reply button clicks or trackable link clicks (uLink)
The Click performance and Clicks detailed report will only appear when the quickreply buttons or uLink track URLs are used in the campaign
The table below explains the available status codes for Message status breakdown
Message Status | Definition |
---|---|
Total | Total contacts added to the campaign as recipients |
Submitted to channel | the number of messages queued up to the channel to be sent to the end-user |
Sent | the number of messages successfully accepted by the operator (WhatsApp) to be sent to the end-user |
Delivered | the number of messages that are delivered to the end-user |
Read | the number of messages actually read by the end-user |
Delivery not confirmed | the number of messages that the channel has accepted but still the delivery of the message to the end-user not confirmed (delivery report not received) |
Failed | the number of messages that are failed to deliver, or number not available on WhatsApp, or rejected by WhatsApp. Failed reason- "Failed user limit reached": the number of messages rejected by WhatsApp due to reaching the daily unique user limit based on WhatsApp tier. |
Not submitted to channel | the number of messages that are not queued to the channel, because of errors or internal errors |
The table below explains the Button/links Click the performance table
Column name | Description |
---|---|
Button name | Quick reply buttons - The exact name of the button |
CTA button - CTA - button name | |
uLink trackable links - Variable {{x}} (the name of the variable) | |
Total clicks | Total clicks on each button |
Messages
This report gives a message-wise delivery report that details the message status, timestamp of the relevant status update, and detailed failed reason for failed messages
Clicks
If the campaign has uLink track URLs or the quick reply buttons used, then you can view the CLICKS report. This reports provides you with the details of every click.
Hints & Tips!
- You can apply filters on the data table and download the same data in an Excel file by clicking on the EXPORT button.
- The export report can give you more insights into why some messages failed to send. You can find a column 'failed reason' where you can find the precise reason why the message is failed
Export detailed report
The export report feature enables you to download the detailed report with additional information in CSV format so that you can perform further analysis of the data. The downloaded file also contains the variable values you have mapped with each contact.
Export for campaigns with less than 10,000 contacts
When you click on the export report, the file will be downloaded instantly.
Filtered download
Note that if you apply any filters to the detailed reports on the UI, the same filters will be applied to the download file also. If you want to download the report for all contacts, make sure you clear all filters on the UI before you download the report.
Export for campaigns with more than 10,000 contacts
The report will be generated offline asynchronously. When you click on the Export button, the system will start generating the report in the background and an email alert will be sent to the registered email ID once the report is ready to download. You can return to the same reports page to download the readily available report instantly.
Updated 11 months ago
From an existing campaign report, you can select a group of contacts and create another follow-up campaign. Read this page for more information