SMS is the most widely used communication channel with almost 100% consumer mobile device support. It has been around for a few decades so far and has the most extensive geographical coverage. The average open rate of SMS sits at about 99%, with 90% of messages being read within 3 minutes of delivery. It's clear SMS has a personal touch and that receiving one from a brand feels similar to receiving one from a friend or family member. We recommend an SMS communication channel for the following use cases:
- Multi-factor authentication, sending a one-time password over SMS is a reliable way to implement 2FA for your mobile or web app users.
- Password recovery
- Sales promotions and marketing campaigns
- Order confirmations and delivery notifications
- Delivering discount coupons or vouchers
- Appointment reminders
- Customer support
Updated 8 days ago
What’s Next