SMS is the most widely used communication channel with almost 100% consumer mobile device support. It has been around for a few decades so far and has the most extensive geographical coverage. The average open rate of SMS sits at about 99%, with 90% of messages being read within 3 minutes of delivery. It's clear SMS has the personal touch and that receiving one from a brand feels similar to receiving one from a friend or family member. We recommend SMS communication channel for the following use cases:

  • Multi-factor authentication, sending one-time password over SMS is reliable way to implement 2FA for your mobile or web app users.
  • Password recovery
  • Sales promotions and marketing campaigns
  • Order confirmations and delivery notifications
  • Delivering discount coupons or vouchers
  • Appointment reminders
  • Customer support

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