Communication channels offer customers a direct way to programmatically send SMS and WhatsApp Business messages, make phone calls over the Internet, and run notification campaigns via Unifonic REST APIs. Those APIs enable customers to embed communication functions into their apps or serve as a communication gateway for the software that enables marketing communications for the customer.

Each of those APIs might be used independently or in conjunction to complement each other for omnichannel customer engagement, for example, using Unifonic Flow Studio.

Each channel API is a building block that can take a customer from sending their first text message or setting up a call with their client all the way to sending and receiving millions of interactions.