In this section, you will be acquainted with what you need to send template messages.
- Business needs to get OPT-IN from their customers.
- A user must first consent to receive messages in WhatsApp by opting into them via any third-party channel.
This can be any channel your business uses to communicate with people today — your website, mobile app, missed call, IVR, email, SMS, retail location, contact centre, etc.
Businesses must follow the below requirements when obtaining opt-in:
The opt-in must be explicit; i.e. triggered by a user action, such as entering a phone number or ticking a checkbox to indicate consent.
Clear opt-in messaging so that a user knows what types of messaging the person is signing up for.
Opt-ins must be maintained by the business and should be produced in the event that WhatsApp requests this information.
A customer initiating a conversation on WhatsApp cannot be considered an opt-in unless the business asks them explicitly and take their consent.
We strongly recommend that businesses continue to optimize the user experience when designing opt-in flows.
Updated 5 months ago